Effective Date: 12.09.2024

At Active Fitness Ltd, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you use our website and services. Please read this policy carefully to understand our practices regarding your personal information.

1. Information We Collect
   We collect and process personal data to provide you with the best possible experience on our website. The information we may collect includes:

• Personal Identification Information: Name, email address, billing and shipping addresses, phone number.
• Payment Information: Credit/debit card details and payment information (processed securely through third-party payment gateways).
• Account Information: If you create an account with us, we may store your username, password, and order history.
• Usage Data: Information about your use of our website, such as IP address, browser type, and interaction with our site, collected via cookies and analytics tools.
• Communication Data: Any information you provide when contacting us via email or submitting forms through the website.

2. How We Use Your Information
   We collect and use your personal data for the following purposes:

• Order Processing and Fulfilment: To process and ship your orders, provide customer support, and communicate with you regarding your purchase.
• Account Management: If you create an account, we use your data to manage your login and provide a personalised shopping experience.
• Customer Service: To respond to your inquiries, resolve issues, and improve our overall service.
• Marketing Communications: If you consent, we may send you updates about new products, special offers, or promotions. You can opt-out of these communications at any time.
• Site Improvement and Analytics: We use analytics tools to track site performance and user behaviour, allowing us to enhance the user experience.
• Compliance and Legal Obligations: To comply with applicable laws and regulations and protect our legal rights.

3. How We Protect Your Information
   We are committed to ensuring that your personal data is secure. We have implemented appropriate technical and organisational measures to safeguard your data from unauthorised access, alteration, disclosure, or destruction.

• Encryption: Payment information is encrypted and processed securely through trusted third-party payment gateways.
• Access Control: Access to your personal data is restricted to authorised personnel only, and all employees are trained on data protection protocols.
• Secure Hosting: Our website is hosted on secure servers with up-to-date security measures to prevent data breaches.

4. Sharing Your Information
   We do not sell, trade, or rent your personal information to third parties. However, we may share your information with trusted third parties for the following purposes:

• Payment Processing: To process payments securely through third-party payment providers.
• Shipping and Delivery: To fulfil orders and deliver products to your address, we share your shipping information with couriers and logistics partners.
• Analytics and Marketing: We may use third-party services (such as Google Analytics) to collect data on website usage and help us improve our offerings.
• Legal Compliance: We may disclose personal information if required by law or if necessary to protect our legal rights.

5. Your Rights
   Under data protection laws, you have the following rights concerning your personal information:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can ask us to correct any inaccurate or incomplete information.
• Right to Erasure: You have the right to request that we delete your personal data, subject to legal obligations.
• Right to Restrict Processing: You can request that we restrict the processing of your data in certain circumstances.
• Right to Object: You can object to the processing of your data for marketing or other purposes.
• Right to Data Portability: You have the right to request that we transfer your data to another organisation or directly to you.

To exercise any of these rights, please contact us at [email protected].

6. Retention of Data
   We will retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. When personal data is no longer needed, we will securely delete or anonymise it.
7. Cookies and Tracking Technologies
   Our website uses cookies to enhance your browsing experience and collect data on how you interact with our site. Cookies are small text files stored on your device that allow us to remember your preferences, track site usage, and personalise your experience.

You can manage your cookie preferences through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

8. Marketing Communications
   If you have opted in to receive marketing communications from Active Fitness Ltd, we may use your email to send you updates, promotional offers, and other relevant content. You can unsubscribe from these communications at any time by clicking the “unsubscribe” link in any email we send you or by contacting us at [email protected].
9. Changes to This Privacy Policy
   We reserve the right to update this Privacy Policy as necessary. Any changes will be posted on this page, and where appropriate, we will notify you via email. Please review this policy periodically to stay informed about how we are protecting your data.
10. Contact Us
    If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:

Email: [email protected]

This privacy policy outlines how Active Fitness Ltd handles your personal information and ensures compliance with data protection regulations. Make sure to insert the effective date and provide appropriate details specific to your organisation.